Know where to expand, before you commit.
Market Decision DNA turns country-level risk, opportunity and regulatory data into a clear picture, so you can compare markets, shortlist countries, and move with confidence.
The Challenge
Expanding internationally shouldn't be a guessing game.
Businesses planning to expand abroad rarely lack ambition — they lack a clear, comparable view of where it's actually worth going.
Data scattered everywhere
Political risk, regulation, and market data live in dozens of disconnected reports — no single place to see it all.
Markets are hard to compare
Without a side-by-side view, shortlisting the right countries comes down to guesswork rather than evidence.
Risk surfaces too late
Problems are often discovered only after resources are already committed to the wrong market.
Who's it for
Built for anyone making cross-border decisions.
Exporters & SMEs
Businesses planning their next international market entry, from initial shortlist to final decision.
Trade & Investment Advisors
Consultants who need a shared, evidence-based view to guide client decisions across markets.
Investors & Funders
Teams assessing country-level risk as part of portfolio and investment decisions.
Government & Trade Bodies
Organisations supporting businesses as they enter new markets with reliable, up-to-date data.
Pricing
Simple plans that grow with you.
FREE
Limited 'Teaser' access for initial engagement.
- ✓Core Heatmap Scores
- ✓Basic Country Comparisons
- ✓View-Only Access
BASIC
Entry-level market access for curious professionals ($39/mo).
- ✓Full Heatmap Visibility
- ✓View-Only Access